how to get started with YouTube

I’ve mentioned this before but I believe YouTube and long-form content is a better way to get homebuyer/direct to consumer leads and short-form platforms are better for referral partners.

Short form and ads are my bread and butter but I’ve been researching how to be successful on YouTube.

Here are my (early) findings:

#1 - YouTube search is very powerful

Therefore you want to craft your titles and video topics based on what people are searching for.

There are tools like vidiq that help you see how much search volume a keyword is getting and if the competition is light enough for you, a new channel, to rank on the first page of the search results.

Be clear in your titles not clever.

Think about what topics, questions, and phrases your ideal client would be searching in Google.

#2 - At first, go niche

To help your chances of ranking higher, get specific.

A lot of successful and established creators are already taking the top spot on “How to get an FHA loan”.

So if you made the same video, chances are your video is going to get buried. So to stand out, niche down to your market or your ideal client.

TIP: Use relevancy in your titles because people usually click on the latest information.

For example:
“How to get an FHA loan in Chicago in 2025”
“Mortgage programs for Firefighters in Orlando”

Sure there is less search traffic the more specific you go but the ones that do find your video are going to be people who are better fit and can actually work with you which is the whole point of all of this.

“But Cyrus I serve different markets!”

Great, start with your best or biggest one and expand from there.

To help you get started I put together a list of 10 video topics that have been researched and formatted in a way that is optimized for search.

Not only do I have the titles and topics but also give you the entire script outline so you know exactly how to structure your video, visual suggestions, and even relevant lead magnet suggestions.

As always, I reward those who read my emails to the end and engage, so just reply “TUBE” and I’ll send it to you.

Now go create!

Cyrus