would you pay $2.50 for a new Realtor lead?

Hey,

Quick question for you:

Would you pay $2.50 for a new Realtor lead in your database?

It always baffled me why Loan Officers rarely focused on adding new Realtors to their database, it’s only filled with people they already worked with.

So I had an idea to run a Facebook and Instagram ad campaign behind a lead magnet that attracted local Realtors in my client’s market.

We got 90 opt-ins spending a total of $200, so about $2.22 each.

A few key things to note:

1. This was a video ad so the Realtor saw the face and name of the LO (builds higher trust and won’t be confused when we follow up)

2. Each person had to confirm they were a Realtor and give their work email to access the lead magnet.

We’re now working on how we can get meetings booked for everyone that opted in but now they’re in the email database and going to see their weekly newsletter.

This is the first time I ever run something like this and I wanted to know if that is even a good cost per lead.

If it is and you’re interested in learning more, just reply to this email, and I can give you more info.

Have a great weekend!

Cyrus