the secret to social media success

I just realized the secret behind why the mortgage professionals who work with me get results:

It's not because I’m the best script writer (sometimes my “genius” video ideas flop like that 260 one up there).

It’s not because we’re the best editors in town (we’re good but there’s better).

It’s because my clients press post every day.

If they don’t, I get on their ass to figure out why (especially since we took care of most of the work for them).

We figure out how to get back on track and the results resume.

Success on social media is 75% showing up and being consistent.

So that is the main thing I focus on when working with clients.

Instead of just giving them scripts and access to video editors,

I realized my real value is creating systems for them that reduce the mental friction of posting content today, the next day, and the day after that.

This is my true calling.

I will continue getting better at building these systems and sharing what I learn with you along the way.

Stay tuned and press post.

- Cyrus